Pastel tones and abstract environments animated in playful animation  style brings about a distinct look for this film for Samsung tab A10.5. The animation moves through various abstract sets each connoting a feature of Samsung Tab in seamless transition style playing to a catchy track whilst showcasing its various distinct features. Created for Cheil India, we wanted the tab to be a part of the environments blended into the designed spaces. The Tab is made to look larger than life in its surroundings integrated into the spaces. Created in association with  Cheil India for Samsung, this film is set in pastel tones and abstract environments to highlight Samsungs new Samsung Tab A 10.5 series. The Tab is designed larger than life set against abstract environments taking inspiration from its various features moving between these worlds in seamless funky transitions whilst showcasing its various distinct features. A catchy track further adds to the fun factor of the animations giving the viewer an immersive experience.