Created in association with Cheil India, the film is a modern rendition of Samsung F23 phone. A animation is a modern, stylish and sleek rendition of speed and fast paced life that moves through the various product features and its environments in a sleek animation style that connotes speed all new way. The film defines speed for Samsung F23 series of phone in an animated 3D world. A modern sleek and stylish animation designed showcasing the various distinct features of Samsung F 23 with the motion design and the 3D environments all designed to connote speed and fast paced life in a surreal 3D world . The Color tones are inspired by the colors of the phone and the worlds are a modern take on speed. High end phone and environment renders bring in a futuristic sci fi styled look and feel for the film.