In a round world there is one hero who dares to be square. One hero who dares to be himself. One hero who is happy and positive no matter what the world throws at him. That hero is SpongeBob SquarePants. Created in association with Nickelodeon Paris for SpongeBob. The films were so loved that the campaign went for a world wide release. 
The idea was to come up with something random, silly and playful. So we came up with the idea of SpongBob Squarepants taking on the circles in a funny, silly, smart & sometimes effortless ways. A quirky take on geometrics of shape in the living world. The competitive advantage a square shape has over a circle. In a rounded world, dare to be square, it’s cool to be square.These fun filled mixed media films were designed using a mash of ideas coming alive in stop frame animations.